Weddings are the most special of occasions, and weddings and digital photography go together like wine and cheese. Why not market a digital photography service to the happy couple? One route is to contact wedding planners and negotiate a deal. Wedding planners are in a position to recommend a great many services to brides and wedding parties. A good relationship with one of these professionals can be your key to great success. However, professional wedding planners will work only with experienced, well established photographers. They won't risk their reputation by recommending an unknown service could be less than stellar. You will need a wedding portfolio and possibly testimonials from satisfied wedding parties before you can make inroads with a wedding planner. If you are not yet at that point, there are other ways to establish your digital photography service for weddings.

First, if you have no wedding portfolio, offer your service to a bride in return for a testimonial. Be sure you keep the copyright on your pictures so you can use them to create a portfolio. You might locate a receptive bride within your circle of friends and family or through other networking activities. With at least one wedding under your belt and with a nice testimonial and portfolio, start looking for other weddings to photograph. Word of mouth is always ideal, but you might also check the wedding announcements in your local newspaper.

To build up a portfolio, offer your services in return for testimonials. Make sure you have the copyright for your photographs so that you can use these in your portfolio. Often your first client will be from your social circle, so get the word out about your service. Word of mouth is the best recommendation, but with your new portfolio and testimonial, you are prepared to search for wedding accouncements in your local newspaper.

Contact the bride and offer your service. You can either send promotional material by mail or try phoning her. You can offer to take pictures of the bride's house and the preparation for the wedding which can produce some great photos. This service is rarely offered by studio photographers, so this extra effort will make you stand out.

Offering to photograph other events that go with the wedding such as the bachelor party or the bridal showers can offer value to the customer. Essentially you want to look at your competition and see how you can offer more value to them. If you are starting out you may not have the experience, but instead you will offer your time and effort to make sure what you produce satisfies the happy couple. As you gain more business, you should look into marketing strategies. Although word of mouth is the best recommendation, try to spread the word about your business by contacting tuxedo rental services or wedding boutiques and asking if you can leave your pamphlets there. You can even look into arranging a referral fee to motivate your associates to send you more business.

Run a Google search for "scrapartist" or contact a local scrapbook store to locate a suitable scrapartist. You might find the store manager is interested in pairing with you for this project. Last but not least, if you're pursuing a wedding digital photography business, always remember that it's all about the bride. Make her happy and everything else will go well.