This next generation optical disc format – Blue Ray DVDs - is a proud development of the Blue Ray Disc Association (BDA) that include HP, Dell, LG, Hitachi, Apple, Samsung, Panasonic, JVC, Sony, Mitsubishi, Philips, Pioneer, Sharp, Thomson, and TDK is a remarkable invention of the BDA (Blue Ray Disc Association) that consists of TDK, Thomson, Sharp, Pioneer, Philips, Mitsubishi, Sony, JVC, Panasonic, Samsung, Apple, Hitachi, LG, Dell and HP}. The BDA boasts 180 of the world's leading consumer electronics, media and personal computer manufacturers.

DVDs, lets face it have its days counted. The necessity for storing HD content is increasing daily in the light of increasing number of people turning to HD television for their latest digital television fare. But, DVDs support a resolution up to 720×480 pixels while high definition content resolutions are as high as 1920×1080 pixels. High definition video content also consumes a lot of hard drive space. High definition content with data compression of about 2 hours duration requires up to twenty-two GB of storage space whereas a DVD-18 disc (dual-sided double-layer) allows a storing capability of seventeen GB only.

The answer to this issue has helped invent two brand-new technologies, namely High Definition DVD and Blue Ray DVDs, which are now locked in an intense battle to clinch market shares and become the successor to DVD. Though these two technologies are apparently similar to each other, the blue ray DVDs have a slight edge over the other as it boats of a greater amount of storage capacity than the HD DVD. The blue ray discs, as the name suggests, uses a blue-violet laser to read and write data unlike the current technology which uses red laser. A blue-violet laser (405nm) has a far shorter wavelength than a red laser (650nm) making it feasible to focus the laser spot with superior precision. The plus point in this is that as the data could be packed compactly it uses less space to store data and that fact lets users to add more data on the disc though the size of the disc is more or less the same as a CD/DVD.
A single-layer HD-DVD disc only store 15 GB whereas single-layer blue ray DVDs can store 25 GB which is more than 2 hours of high-definition video and 13hours hours of standard video. A double-layer High Definition-DVD can store up to thirty GB whilst double-layer blue ray DVDs can hold fifty-four GB which is 4.5 hours of HD video and more than 20 hours of normal video.

Blue Ray DVDs are easy on the producers too as they are created by injection-molding procedure on a single 1.1-mm disc in contrast to the traditional injection-molding method on a 0.6 mm (High Definition DVD adopts the same process) which in turn cuts down on the costs. This savings balances out the expenses of adding the protective layer required on blue ray DVDs which means that the end price cannot be very different from the price of a regular DVD.

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